Good marketing makes the company look smart. Great marketing makes the customer feel smart.
Be passionate about your company’s culture and your mission. Remain positive because it inspires others.
The best marketing doesn’t feel like marketing.
Good marketers see consumers as complete human beings with all the dimensions real people have.
Our jobs as marketers are to understand how the customer wants to buy and help them do so.
Instead of using technology to automate processes, think about using technology to enhance human interaction.
